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Navigating the Market Turbulence: FMCG Giants Trim Prices, Boost Ads Amid Regional Brand Onslaught

Amidst a price battle between FMCG giants and regional brands in India, established FMCG behemoths are sharpening their market strategies. Facing fierce competition from agile regional contenders, conglomerates such as Hindustan Unilever, Parle Products, Marico, and Adani Wilmer are not just cutting down prices but also escalating their promotional activities to secure their market positions.

Price Wars in the FMCG Arena :

The battleground in the FMCG sector is intensifying as regional and local brands encroach upon the territory traditionally dominated by industry giants. The strategy employed by major players involves a two-pronged approach: reducing product prices and boosting advertising efforts. In response to the escalating competition, these FMCG giants have either lowered product prices or increased the quantity in their packs, particularly in categories where commodity prices have stabilized.


The Double Whammy: Weak Demand and Rising Regional Competition:

This surge in regional and local brand competition has compounded the challenges faced by FMCG leaders, especially amid weakened demand in the market. As consumers seek value for money, the FMCG giants find themselves navigating a landscape where cost-effectiveness is the key driver of purchase decisions.


Strategic Countermeasures Adopted by FMCG Giants:

IS360’s Virtual Solution: Empowering Regional Brands in the Battle for Visibility:

While FMCG giants deploy traditional strategies to regain dominance, regional brands can leverage IS360’s virtual solutions to level the playing field. Here’s how:

In the era of digital transformation, IS360’s virtual solutions empower regional brands to not only survive but thrive amidst the shifting dynamics of the FMCG market. By embracing these virtual tools, regional players can efficiently compete with their larger counterparts, securing a lasting presence in the consumer goods landscape.


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Disclaimer - This article is based on the details shared by the Business owner during personal discussion &/or thro mail, messages, website & Social Media. Readers may ascertain the facts personally and involve in any business transactions. IS360 can not be responsible for the inconveniences if any.

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