TekTak Show Unveils the Future of Millet Quick Service Restaurants (QSRs)
The Agro Innovators Millet Promotion Association (AIMPA), in collaboration with IS360 Technologies Pvt Ltd, recently hosted a landmark event, the TekTak Show, to launch Millet Quick Service Restaurants (QSRs). This event brought together a diverse and esteemed panel of experts, stakeholders, and enthusiasts dedicated to popularizing millet-based value-added products and innovative business models.
Distinguished Guests and Panelists
The event featured Dr. Tara Satyavathi, M.Sc. (Ag) in Genetics & Plant Breeding, Ph.D. in Genetics, and Director at the Indian Council of Agricultural Research, Hyderabad, as the Chief Guest. Dr. Bamdeo Tripathi, Fractional Regional Director, MENA & Asia Pacific, Sorghum United Global Forum, Nebraska USA, and Ex Regional President, MENA, ONGC Videsh, India, honored the event as the Special Guest of Honour.
The panel also included:
– Dr. Sowmini Sunkara, Director, Agrigarh Services Pvt Ltd, WEAIM, and WEMART, Hyderabad
– Ms. Subathra Vasan, CEO, PVR Foods, and President, Women Empowerment Council, AIMPA
– Ms. Keerthana, Sales Manager, Mukunda Foods Pvt Ltd, Bengaluru
– Mr. Syam, Director, Millet Chef Bakers
–Ms. Sindhuja, Director, Bhojana Foods
– Ms. Keerthana, Founder, 9Nutz, Hyderabad
– Ms. Lakshmi Venkatesh, Food Blogger and Founder of Classic Chettinad
Key Discussions and Highlights
The panelists engaged in vibrant discussions on various aspects of promoting millet-based value-added products. Dr. Tara Satyavathi emphasized the need for community-driven promotion to ensure widespread adoption of millets. Dr. Bamdeo Tripathi shared insights from Sorghum United Global Forum’s plans, highlighting the potential of millets in the global market.
Popularizing Millet Products:
The discussion centered around innovative and tasty millet recipes that could appeal to a broad audience. The panelists showcased how millet-based products could be both nutritious and delicious, making them a viable option for mainstream consumption.
Kitchen Automation and Innovation:
Ms. Keerthana from Mukunda Foods Pvt Ltd discussed how kitchen automation equipment could revolutionize the millet-based food industry. Automation can eliminate the need for experienced cooks, reducing labor costs and ensuring consistent product quality.
Millet Bakery and Snacks:
Mr. Syam from Millet Chef Bakers demonstrated how millet can be used to create a variety of bakery items and snacks. These products can cater to the growing demand for healthy and tasty snack options.
Low Budget QSR Model:
A significant portion of the discussion focused on the feasibility of promoting a low-budget QSR model among women entrepreneurs. This model aims to empower women by providing them with the tools and support needed to start and sustain their millet-based food businesses.
A Call for a Millet Regulatory Board
"Dr. Partha Sarathy Iyengar, President of AIMPA, proposed the establishment of a Millet Regulatory Board. This board would function similarly to the Coconut Board and Coir Board, facilitating long-term joint promotion efforts by stakeholders within the millet ecosystem and the government."
Looking Forward: Challenges and Opportunities
The event concluded with a call to action, urging all stakeholders to collaborate and drive the millet movement forward. The TekTak Show underscored the immense potential of millets in addressing nutritional deficiencies, promoting sustainable agriculture, and creating economic opportunities, especially for women entrepreneurs.
By leveraging the expertise of the panelists and the insights shared during the event, AIMPA and IS360 Technologies Pvt Ltd are well-positioned to lead the charge in transforming the millet industry. The future of Millet QSRs looks promising, with a strong foundation laid for innovative products, efficient processes, and collaborative promotion.
Conclusion
This event marks a significant step towards realizing the full potential of millets, ensuring they become a staple in diets and a driver of economic growth.
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