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Rising from Adversity: The Remarkable Journey of PC Musthafa and iD Fresh Food

The success stories of self-made individuals are incredibly inspiring because they show how determination and a positive attitude can lead to great achievements despite life’s adversities. One such inspiring story is the journey of PC Musthafa, the CEO of iD Fresh Food, a company now worth Rs 3,000 crore.

Musthafa was born into a poor family in a small village in Kerala’s Wayanad. His father was a daily wage laborer, who used to earn just Rs 10 a day. Musthafa quit school after failing in 6th grade to help his father with farm work. To support his family, he and his siblings did small jobs such as selling firewood when he was just 10 years old, earning Rs 150, which he invested in buying a goat.

Image Credits : facebook /@idfresh/

A kind teacher later encouraged Musthafa to return to school. With the money from selling the goat, he bought a cow, which helped the family financially by providing milk to sell. These small savings and investments enabled Musthafa to get admission to the National Institute of Technology (NIT), where he studied computer science.

Image Credits : facebook /@idfresh/

After graduation, Musthafa landed a job at Motorola and later worked at Citibank in Dubai. He then returned to India to earn an MBA from the Indian Institute of Management, Bangalore. During his MBA studies in 2005, Musthafa, along with his cousins, started a small business making dosa and idli batter with an investment of Rs 50,000.

Image Credits : facebook /@idfresh/


This startup, iD Fresh Food, began delivering ready-to-eat packaged food, which became very popular. Their key move was to expand and start supplying idli and dosa batter, which significantly boosted their sales. Musthafa explained that what sets his brand apart is that they don’t use any chemicals in their raw materials.

Image Credits : facebook /@idfresh/


PC Musthafa’s journey from a small village in Kerala to the helm of a multi-crore enterprise is a testament to the power of resilience and innovation. His story reminds us that with hard work, support, and a vision.

It is possible to rise above one’s circumstances and achieve greatness.

Id Fresh Food Can be Reached at

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Disclaimer - This article is based on the details shared by the Business owner during personal discussion &/or thro mail, messages, website & Social Media. Readers may ascertain the facts personally and involve in any business transactions. IS360 can not be responsible for the inconveniences if any.