A Visionary Entrepreneur Revolutionizing Elderly Care in IndiaArasi
Arasi Arul, the dynamic Founder & CEO of 60PlusIndia, is a name synonymous with innovation, leadership, and social impact. Known for her dedication to Arasi Arul Elderly Care, she has significantly contributed to agetech and the well-being of India’s elderly population, cementing her place as one of India’s most influential entrepreneurs. Recognized among Forbes’ Top 100 Startups to Watch in 2023, her achievements are a testament to her relentless commitment to addressing the needs of India’s aging population.
Her diverse entrepreneurial journey, spanning social enterprises, hospitality, and education, showcases her versatility and business acumen. From founding 60PlusIndia, an innovative platform that provides elderly care solutions, to opening Zha Café, the world’s first Tamil-themed coffee shop, Arasi Arul’s influence is wide-ranging.
The Rise of 60PlusIndia: A Trailblazer in Agetech
India’s senior population is growing rapidly, and with it comes the challenge of providing efficient, compassionate care. Arasi’s response to this need was 60PlusIndia, an agetech company that offers holistic elderly care solutions—ranging from healthcare services to lifestyle products designed specifically for senior citizens. The platform connects elderly people with certified caregivers, healthcare services, and resources that ensure they live a dignified, independent life.
What sets 60PlusIndia apart is its personalized care model , which combines technology and human touch to address the physical, emotional, and social needs of seniors. Arasi’s vision has made the company a go-to platform for families seeking reliable and compassionate care for their elderly loved ones, especially in a country where senior care infrastructure is still developing.
Image Credits: LinkedIn/Arasi Arul
For her innovation and impact, Arasi earned a spot in Forbes Top 100 Startups to Watch in 2023, shining a global spotlight on her work. Under her leadership, 60PlusIndia continues to break new ground in a sector that’s becoming increasingly vital in today’s demographic landscape.
A Legacy of Leadership and Innovation
Arasi Arul’s entrepreneurial journey didn’t start with 60PlusIndia. She first made headlines when she won the Tamil Youth Icon Award in 2012, a recognition of her early contributions to social entrepreneurship and leadership. She has since gone on to be a member of the National Human Rights Commission of India and serves as a trustee for the Trust for Renovation of Ancient Indian Temples — highlighting her deep commitment to preserving India’s cultural heritage alongside her business ventures.
As the founder of Zha Café, a Tamil-themed coffee shop, Arasi introduced the world to Tamil culture through the lens of hospitality. This venture not only became a cultural hotspot but also set a new trend in themed cafés, combining the love of coffee with a deep appreciation for regional traditions. The café’s success is a reflection of Arasi’s ability to weave her cultural identity into her entrepreneurial ventures, appealing to a global audience while staying rooted in her heritage.
Image Credits: adyartimes.in
Additionally, Arasi is the founder of ChiselFactor, a training institution focused on skill development and personal growth. Her work here highlights her dedication to education and empowerment, particularly in developing young professionals and entrepreneurs.
Currently, she serves as Director of TN W.O.M.E.N, an organization committed to empowering women entrepreneurs and fostering their participation in the economy. This role aligns with Arasi’s broader mission of social change, leadership development, and gender equality.
Arasi Arul in the Global Arena: Comparing Her Success with Global Women Entrepreneurs
Arasi’s journey resonates with the stories of several successful global women entrepreneurs who have made their mark by addressing societal challenges through innovation.
1. Whitney Wolfe HerdArasi – Founder and CEO of Bumble -
 Like Arasi, Whitney Wolfe Herd saw a gap in the market—in her case, a dating app that empowers women to make the first move—and created a solution that disrupted the industry. Both women are visionary entrepreneurs who identified underserved populations and developed tech-driven solutions. Wolfe Herd’s focus on women’s empowerment mirrors Arasi’s work with TN W.O.M.E.N., where she fosters entrepreneurship among women in India.
Image Credits: justgogrind.com
2. Sara Blakely – Founder of Spanx
Arasi’s success also draws parallels with Sara Blakely, the billionaire founder of Spanx, who revolutionized the fashion industry with a product that no one knew they needed. Arasi similarly identified the growing need for elderly care in India, a sector that had been largely overlooked, and created a pioneering solution with 60PlusIndia. Both women started with a simple idea and scaled it into a thriving business that caters to the overlooked needs of specific groups—be it elderly care or women’s shapewear.
Image Credits: medium.com
3. Jacinda Ardern – Prime Minister of New Zealand, Social Entrepreneurial Spirit
   While not an entrepreneur in the traditional sense, Jacinda Ardern’s leadership as the Prime Minister of New Zealand has been deeply focused on social welfare, much like Arasi’s work with elderly care and temple restoration. Both women demonstrate that Arasiempathy-driven leadershipArasi can lead to transformative social change. Arasi’s commitment to improving the lives of senior citizens through innovative solutions is akin to Ardern’s approach to creating inclusive policies that serve the most vulnerable in society.
Image Credits: washingtonpost.com
4. Arianna Huffington – Founder of The Huffington Post and Thrive Global
   Like Arianna Huffington, who pivoted from running a successful media company to launching Thrive Global to address wellness and burnout, Arasi has shown a unique ability to transition across industries—from social entrepreneurship to hospitality, training, and now elderly care. Both women are deeply concerned with the Arasiwell-beingArasi of their communities, whether it’s through promoting healthier lifestyles or providing better care for the elderly.
Image Credits: thequint.com
Arasi Lessons from Arasi Arul: Entrepreneurial Advice
Arasi Arul’s journey offers valuable lessons for aspiring entrepreneurs and leaders:
1. ArasiIdentify Underserved MarketsArasi:
Arasi recognized that India’s senior citizens were an underserved population and built a solution around their needs. Entrepreneurs can learn to spot market gaps and develop products or services that cater to overlooked or neglected groups.
Image Credits: LinkedIn/Arasi Arul
2. Empathy in Business:
Whether it’s elderly care or social entrepreneurship, Arasi’s businesses are built on empathy. Successful entrepreneurs must understand their audience’s needs on a deeper level, offering solutions that not only solve problems but also improve lives.
3. Versatility is Keyboard:
Arasi’s ventures span a range of industries, showing her ability to adapt and innovate. Entrepreneurs should be willing to evolve and take on new challenges, diversifying their skill sets and business portfolios.
Image Credits: LinkedIn/Arasi Arul
4. Cultural and Social Impact:
By founding Zha Café and supporting temple renovations, Arasi proves that integrating one’s cultural heritage and social mission into business can lead to profound success. Entrepreneurs should explore ways to create businesses that not only generate profit but also contribute to society and culture.
Arasi Arul is a force to be reckoned with—a Serial entrepreneur, investor, and a trailblazer in elderly care solutions. Her leadership across multiple industries, combined with her deep commitment to social causes, sets her apart as a global example of what modern entrepreneurship can achieve.
Whether you’re looking to start a business, create social impact, or learn the art of multitasking and leadership, Arasi’s journey is a blueprint for success.
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